NOT SURE WHAT TO DO WITH ALL THAT ARTISTIC, CREATIVE FLAIR AND PASSION FOR FASHION?
ELIZABETH BRIEDIS, CO-FOUNDER OF SPELL & GYPSY DESIGNS PROVES HER STORY IS ONE TO INSPIRE AND AWAKEN YOUR INNER DRIVE!
ELIZABETH BRIEDIS is an avid blogger, designer and creative free-spirit. She is also the other half of Spell Designs and is originally from Melbourne. She was living in a world where she was comfortable and was quite happy with her job in video editing, but then went through a huge life changing break up but everything got turned inside out. She then moved to Bondi, where her friends put in money for her to do a business course that challenged her thinking and had prompted her to one morning call up Isabella (also affectionately known as “Spell”), her sister who at the time was living in Byron bay selling jewellery at the markets, and excitedly asked her “Do you need a business partner?” It was as if that had never occurred to them until that exact moment, where a lightbulb turned on and they realised that this was it for them. Now several years later, they have a studio space and flagship store in Byron Bay where all of their magic for Spell Designs happens.
"Spelly and i often disagree. Sometimes she wins out, sometimes i do... But when a fitting goes well it's so exciting!"
From there the label has expanded into fashion, accessories and home-wares, so women with that inner-bohemian spirit can have a little piece of Byron Bay with them wherever they roam. And when their roaming finds them in Byron Bay, a visit to the flagship store is a must, this is one shop that people come from far and wide to see!
The signature Spell look with it's 'gypsy prints', vintage inspired lace, tassels, embroidery and other embellishments, is now a cult-classic at music festivals, road-trips and island getaways around the globe. When they were younger, all they wanted to do was “sell turquoise and sell amazing jewellery in a shop” and now they are selling their own designs and their own brand.
"Seeing all our work come to life is exhilarating for all of us"